Post by Site Owner on Jun 10, 2007 19:46:24 GMT -5
Is KBP really reliable when it comes to radio surveys? What do you think, the stations in
Manila, particularly Yes FM, Love Radio and WRR are squabbling over who is no 1!
visit
www.radiojingles.co.nr
or post your comments here radiojingles.wordpress.com
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Race on for 'fave' FM station
By Pocholo Concepcion
Inquirer
Last updated 00:05am (Mla time) 05/07/2007
MANILA, Philippines - What does it take to be a "favorite radio station?"
Is this decided by the kind of music that a station adopts for its daily programming? Or by
the format? Or maybe the deejays, how large a following they command among listeners? Or
does it all boil down to the much-valued Kapisanan ng mga Broadkaster ng Pilipinas (KBP)
survey, the results of which are trumpeted by whichever station takes top spot for a certain
period?
These days, at least three FM stations in Metro Manila are goading listeners with
intermittent promotional plugs, each one starting with, "What's your favorite radio
station?", followed by the station's tagline.
Love Radio 90.7: "Kailangan pa bang i-memorize 'yan? Bisyo na 'to!" (
Yes FM 101.1: "Derecho, Yes FM, Yesterday pa!"
WRR 101.9: "Alam mo na 'yan, 101.9, For life!"
Love Radio claims it's been the number one FM station for four consecutive years, based on
KBP surveys that the deejays read on the air from time to time. The accuracy of said surveys
may be questioned by the competition, of course. Apparently, the more binding proof is
determined by what is heard in buses, jeepneys and taxicabs, in the malls and also in
offices where radio music is played.
The operative word is "heard" - because a cab may be brandishing a Love Radio sticker, but
the driver is listening to Yes FM.
Challenge
In any case, Love Radio does seem to be top dog at the moment, at least among stations that
count on the teeming masses to be their faithful audiences. Consider: Yes FM, WRR and,
lately, LS 97.1, emulate Love Radio's street-wise Tagalog and running gag-fest broadcasting
style.
To challenge the winning tandem of Love deejays Chris Tsuper and Nicolehyala ("Tambalan ng
Isang Balasubas at Isang Balahura"), Yes FM has posted Tito Potato and Mama Sugar in the
intensely competitive 6 to 9 a.m. drive slot, while WRR has Martin D and Billie ("Tambalang
Mabangis, Inyong Mga Kabagis") on board from 8 to 10 a.m.
A little sluggish
Tito Potato and Mama Sugar have yet to match the snap and spontaneity of Chris and Nicole.
And while WRR's Martin D is engaging, with his solid, textured voice and comic timing, the
jokes he throws around with Billie are at times a little sluggish.
For example, this one scripted like a radio drama:
"Naku siguradong uutangan na naman ako nito, di naman nagbabayad!"
"Hi, kumusta, lalo ka yatang gumaganda ngayon. Pautang naman ng P100..."
"Ayoko nang magpautang sa 'yo; nakakasira ng pagkakaibigan 'yan..."
"Ganu'n ba, e di galit na tayo simula ngayon, hindi na tayo magkaibigan. O, pwede nang
umutang?"
Similarly, Yes FM should try to crank up the hilarity. This joke was heard a few nights ago:
"Sumakay ng elevator sina Brownie at Bruno. Tanong ni Brownie: "Magkano ang ibabayad natin?"
"Sagot ni Bruno: 'Ano ka ba, Brownie, para kang inosente a, bakit magbabayad ka na, hindi pa
nga tayo binibigyan ng tiket?"
Fast talk on LS
The former Campus Radio WLS 97.1 now goes by the call sign '97. 1 Barangay LS, Forever! -
with fast-talking deejays like Johnny Baby working at sounding cool with street lingo, but
ending up just a tad cutesy:
"Ang oras po natin, alas nine o'clock ng morning!"
In a press release announcing its new name and strategy, the Barangay LS station manager
said the move was meant to deliver what advertisers wanted. That supposedly meant sponsors.
Manila, particularly Yes FM, Love Radio and WRR are squabbling over who is no 1!
visit
www.radiojingles.co.nr
or post your comments here radiojingles.wordpress.com
*******************************
Race on for 'fave' FM station
By Pocholo Concepcion
Inquirer
Last updated 00:05am (Mla time) 05/07/2007
MANILA, Philippines - What does it take to be a "favorite radio station?"
Is this decided by the kind of music that a station adopts for its daily programming? Or by
the format? Or maybe the deejays, how large a following they command among listeners? Or
does it all boil down to the much-valued Kapisanan ng mga Broadkaster ng Pilipinas (KBP)
survey, the results of which are trumpeted by whichever station takes top spot for a certain
period?
These days, at least three FM stations in Metro Manila are goading listeners with
intermittent promotional plugs, each one starting with, "What's your favorite radio
station?", followed by the station's tagline.
Love Radio 90.7: "Kailangan pa bang i-memorize 'yan? Bisyo na 'to!" (
Yes FM 101.1: "Derecho, Yes FM, Yesterday pa!"
WRR 101.9: "Alam mo na 'yan, 101.9, For life!"
Love Radio claims it's been the number one FM station for four consecutive years, based on
KBP surveys that the deejays read on the air from time to time. The accuracy of said surveys
may be questioned by the competition, of course. Apparently, the more binding proof is
determined by what is heard in buses, jeepneys and taxicabs, in the malls and also in
offices where radio music is played.
The operative word is "heard" - because a cab may be brandishing a Love Radio sticker, but
the driver is listening to Yes FM.
Challenge
In any case, Love Radio does seem to be top dog at the moment, at least among stations that
count on the teeming masses to be their faithful audiences. Consider: Yes FM, WRR and,
lately, LS 97.1, emulate Love Radio's street-wise Tagalog and running gag-fest broadcasting
style.
To challenge the winning tandem of Love deejays Chris Tsuper and Nicolehyala ("Tambalan ng
Isang Balasubas at Isang Balahura"), Yes FM has posted Tito Potato and Mama Sugar in the
intensely competitive 6 to 9 a.m. drive slot, while WRR has Martin D and Billie ("Tambalang
Mabangis, Inyong Mga Kabagis") on board from 8 to 10 a.m.
A little sluggish
Tito Potato and Mama Sugar have yet to match the snap and spontaneity of Chris and Nicole.
And while WRR's Martin D is engaging, with his solid, textured voice and comic timing, the
jokes he throws around with Billie are at times a little sluggish.
For example, this one scripted like a radio drama:
"Naku siguradong uutangan na naman ako nito, di naman nagbabayad!"
"Hi, kumusta, lalo ka yatang gumaganda ngayon. Pautang naman ng P100..."
"Ayoko nang magpautang sa 'yo; nakakasira ng pagkakaibigan 'yan..."
"Ganu'n ba, e di galit na tayo simula ngayon, hindi na tayo magkaibigan. O, pwede nang
umutang?"
Similarly, Yes FM should try to crank up the hilarity. This joke was heard a few nights ago:
"Sumakay ng elevator sina Brownie at Bruno. Tanong ni Brownie: "Magkano ang ibabayad natin?"
"Sagot ni Bruno: 'Ano ka ba, Brownie, para kang inosente a, bakit magbabayad ka na, hindi pa
nga tayo binibigyan ng tiket?"
Fast talk on LS
The former Campus Radio WLS 97.1 now goes by the call sign '97. 1 Barangay LS, Forever! -
with fast-talking deejays like Johnny Baby working at sounding cool with street lingo, but
ending up just a tad cutesy:
"Ang oras po natin, alas nine o'clock ng morning!"
In a press release announcing its new name and strategy, the Barangay LS station manager
said the move was meant to deliver what advertisers wanted. That supposedly meant sponsors.